Ehsaas Rashan Riayat programme aims to reduce the impact of inflation for the marginalized segments of society.

Under the programme, a targeted subsidy of Rs. 1,000 a month will be granted to each of 20 million eligible families on the purchase of flour, pulses, cooking oil. Accordingly, 30% subsidy will be given on these three items, per unit purchase.

The Rs. 120 billion targeted subsidies programme will cover 20 million families; overall 130 million people will benefit nationwide which equates to 53% of the country’s population.

The federal government and all participating federating units (Punjab, KP, GB and AJK) are sharing fiscal resources in the proportion of 35/65.

The Ehsaas Socioeconomic Registry Survey is being used to identify deserving families for the programme.

Ehsaas has developed a digitally enabled mobile point of sale system (mPOS)/app to serve beneficiaries through a network of Kiryana stores designated by NBP, all over the country. Eligible families can also avail Rashan subsidy through Utility Stores.

Families earning below Rs. 50,000 a month can enroll through 8171.

Kiryana retailers can register through https://ehsaasrashan.pass.gov.pk/. It is essential for Kiryana retailers to have a bank account and an android mobile phone.

The government has allocated 8% commission for Kiryana retailers on each subsidy transaction. Kiryana retailers can also win cars, motorcycles, mobile phones etc through quarterly lucky draws.

This programme is being executed by National Bank of Pakistan (NBP).